You can not select more than 25 topics Topics must start with a letter or number, can include dashes ('-') and can be up to 35 characters long.
 
 

2.9 KiB

HR Record

Emily Tran

Summary

  • Date of Birth: March 18, 1991
  • Job Title: Digital Marketing Specialist
  • Location: San Francisco, CA

Insurellm Career Progression

  • February 2020 - Present: Digital Marketing Specialist

    • Emily Tran has been pivotal in enhancing Insurellm's online presence through targeted social media campaigns and SEO strategies.
    • Successfully managed a team of interns for the 'Spring Into Safety' initiative, increasing customer engagement by 35%.
  • June 2018 - January 2020: Marketing Coordinator

    • Assisted in the development and execution of marketing campaigns to promote Insurellm's products.
    • Collected and analyzed data on customer demographics to inform Insurellm’s marketing strategies.
  • January 2017 - May 2018: Marketing Intern

    • Supported the Marketing team by collaborating on content creation and digital advertising projects.
    • Gained hands-on experience with marketing automation tools, enriching her skillset for her role in Insurellm.

Annual Performance History

  • 2023:

    • Performance Rating: Exceeds Expectations
    • Key Achievements: Led the "Tech the Halls" campaign that resulted in a 50% increase in leads during the holiday season.
    • Emily Tran's innovative strategies and attention to detail have made her stand out among her peers.
  • 2022:

    • Performance Rating: Meets Expectations
    • Key Achievements: Enhanced Insurellm's email marketing strategy, achieving a 25% open rate increase.
  • 2021:

    • Performance Rating: Meets Expectations
    • Key Achievements: Contributed to the launch of a customer referral program that resulted in a 15% growth in B2C customers.

Compensation History

  • 2023:

    • Base Salary: $75,000
    • Bonus: $10,000 for exceeding annual targets.
  • 2022:

    • Base Salary: $70,000
    • Bonus: $5,000 for achieving marketing milestones.
  • 2021:

    • Base Salary: $67,500
    • No bonus due to reallocation of marketing funds during the pandemic.

Other HR Notes

  • Training Completed:

    • Advanced Digital Marketing Workshop (2021)
    • Analytics and Reporting in Digital Advertising (2022)
  • Professional Development Goals:

    • Emily Tran aims to become a Marketing Manager within the next two years, focusing on leading larger campaigns and developing junior team members.
  • Hobbies:

    • Emily enjoys photography and regularly contributes to Insurellm's social media content with her own high-quality images.
    • She is also passionate about sustainability and organizes monthly team volunteer events for environmental awareness.

Emily Tran continues to be a valuable asset to Insurellm, driving innovative marketing strategies that resonate with a diverse customer base. Her contributions have significantly enhanced the company's branding and customer outreach efforts.