# HR Record # Emily Tran ## Summary - **Date of Birth:** March 18, 1991 - **Job Title:** Digital Marketing Specialist - **Location:** San Francisco, CA --- ## Insurellm Career Progression - **February 2020 - Present**: Digital Marketing Specialist - Emily Tran has been pivotal in enhancing Insurellm's online presence through targeted social media campaigns and SEO strategies. - Successfully managed a team of interns for the 'Spring Into Safety' initiative, increasing customer engagement by 35%. - **June 2018 - January 2020**: Marketing Coordinator - Assisted in the development and execution of marketing campaigns to promote Insurellm's products. - Collected and analyzed data on customer demographics to inform Insurellm’s marketing strategies. - **January 2017 - May 2018**: Marketing Intern - Supported the Marketing team by collaborating on content creation and digital advertising projects. - Gained hands-on experience with marketing automation tools, enriching her skillset for her role in Insurellm. --- ## Annual Performance History - **2023**: - Performance Rating: Exceeds Expectations - Key Achievements: Led the "Tech the Halls" campaign that resulted in a 50% increase in leads during the holiday season. - Emily Tran's innovative strategies and attention to detail have made her stand out among her peers. - **2022**: - Performance Rating: Meets Expectations - Key Achievements: Enhanced Insurellm's email marketing strategy, achieving a 25% open rate increase. - **2021**: - Performance Rating: Meets Expectations - Key Achievements: Contributed to the launch of a customer referral program that resulted in a 15% growth in B2C customers. --- ## Compensation History - **2023**: - Base Salary: $75,000 - Bonus: $10,000 for exceeding annual targets. - **2022**: - Base Salary: $70,000 - Bonus: $5,000 for achieving marketing milestones. - **2021**: - Base Salary: $67,500 - No bonus due to reallocation of marketing funds during the pandemic. --- ## Other HR Notes - **Training Completed**: - Advanced Digital Marketing Workshop (2021) - Analytics and Reporting in Digital Advertising (2022) - **Professional Development Goals**: - Emily Tran aims to become a Marketing Manager within the next two years, focusing on leading larger campaigns and developing junior team members. - **Hobbies**: - Emily enjoys photography and regularly contributes to Insurellm's social media content with her own high-quality images. - She is also passionate about sustainability and organizes monthly team volunteer events for environmental awareness. --- Emily Tran continues to be a valuable asset to Insurellm, driving innovative marketing strategies that resonate with a diverse customer base. Her contributions have significantly enhanced the company's branding and customer outreach efforts.